Lifestyle and fashion from the World of Kays

Whether it’s about “solid” working outfits or “dainty” ladies’ clothes, the changes in fashion and lifestyle over the past century have been reflected in the images from the Worcester-based Kays & Co mail order catalogue, which are being digitised by the JISC-funded World of Kays project.

Every day this week Project Manager Jennifer Waugh talks to Tony Fisher on BBC Radio Hereford and Worcester about the project and how we can see fashion evolving through the different decades of the 1900s.

You can listen live via the BBC website or listen again in iPlayer after the show. Monday’s feature (25 July) plays at 2h26mins into the show.

A gallery of images from Kays & Co is on the BBC web site .

The project is funded as part of the JISC eContent programme 2011 on Developing Community Collections.

By Paola Marchionni

I work as Digitisation Programme Manager at JISC and am responsible, together with my colleague Alastair Dunning, for the successful delivery of a portfolio of projects that have been funded under the JISC Phase 2 Digitisation programme spanning 2007-2009. In addition, I lead on programme evaluation and programme support activities such as workshops and events, and work closely with the Communications and Marketing team.

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