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Search Engine Optimisation

Short courses on Search Engine Optimisation

The Strategic Content Alliance and Netskills are offering introducory short courses on Search Engine Optimisation techniques to improve your online presence, web visibility and website traffic. This event builds on a highly successful course in London in February which resulted in improving professional practice and increased traffic to attendee’s websites.

The short courses are aimed primarily at delegates from universities, archives, museums, health, public service broadcasting, schools and cultural heritage. No particular technical knowledge is required as a prerequisite.

What is Search Engine Optimisation (SEO)?
Search Engine Optimisation (SEO) is a process that aims to increase the visibility of a website in important search engines like Google. SEO works by modifying the content, the layout, and the architecture of web pages, in addition to using community building techniques to enhance the popularity of a website.

Topics covered will include:
• Maximising access and removing barriers to your content
• The importance of a structured approach to preparing content
• Content integrity and reaching the right audience
• Metadata and its significance
• Sustainable content and future proofing
• The social web and marketing

Dates, locations and registration

Belfast
10:30 Monday 29 June – 15:30 Tuesday 30 June 2009
The Mount Conference Centre – register for this workshop

Edinburgh
09:30 Thursday 2 July – 16:15 Friday 3 July 2009
Grosvenor Hilton Hotel – register for this workshop

London
09:30 Monday 27 July – 16:15 Tuesday 28 July 2009
JISC Meeting Rooms, Brettenham House – register for this workshop

Cardiff
09:30 Thursday 30 July – 16:15 Friday 31 July 2009
Hilton Hotel – register for this workshop

Previous courses have proved very successful and early booking is recommended.

By Paola Marchionni

I work as Digitisation Programme Manager at JISC and am responsible, together with my colleague Alastair Dunning, for the successful delivery of a portfolio of projects that have been funded under the JISC Phase 2 Digitisation programme spanning 2007-2009. In addition, I lead on programme evaluation and programme support activities such as workshops and events, and work closely with the Communications and Marketing team.

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