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Digital Impacts: How to Measure and Understand the Usage and Impact of Digital Content

Registration is now open for Digital Impacts: How to Measure and Understand the Usage and Impact of Digital Content, 20 May 2011, Oxford.

The question of how we can measure and understand the usage and impact of digital content within the education sector is becoming increasingly important. Substantial investment goes into the creation of digital resources for research, teaching and learning and, in the current economic climate, both content creators, publishers as well as funding bodies are being asked to provide evidence of the value of the resources they’ve invested in.

But how do we go about defining value and impact? Which metrics should we adopt to understand usage? When is a digital resource a well used resource?

This one-day event will explore these and other key issues and showcase the work of the JISC-funded Impact and Embedding of Digitised Resources programme. It will also launch the updated Toolkit for the Impact of Digitised Scholarly Resources (TIDSR), a best practice guide of different methods for evaluating usage and impact of digital resources produced by the Oxford Internet Institute.

The workshop is aimed at:

– content creators and publishers
– Information professionals and content managers in charge of maintaining and developing digital collections
– librarians, archivists and institutional staff involved in digitisation efforts
– researchers and research directors interested in learning about alternative methods of measuring impact
– representatives of funding and evaluation bodies
– early career researchers concerned about ways of demonstrating the impact of their online activities
– those interested in understanding the impact of distributing materials online

By Paola Marchionni

I work as Digitisation Programme Manager at JISC and am responsible, together with my colleague Alastair Dunning, for the successful delivery of a portfolio of projects that have been funded under the JISC Phase 2 Digitisation programme spanning 2007-2009. In addition, I lead on programme evaluation and programme support activities such as workshops and events, and work closely with the Communications and Marketing team.

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