Publicity and promotion Search Engine Optimisation Strategic Content Alliance

“Improving your online presence” course

“Improving your online presence” is a FREE 3-day course held in London aimed at showing how simple and inexpensive techniques can be used to boast your collection’s web visibility and consequently traffic to your website.

The course is organised by the Strategic Content Alliance (SCA) and the Canadian Heritage Information Network (CHIN) and builds on highly successful courses in Canada resulting in improving professional practice and increased traffic to attendee’s websites. Delegates from university archives and museums, health, public service broadcasting, schools and cultural heritage are particularly welcome to attend.

The course will consist of three strands:

An introduction to search engine marketing – 9th February;
Writing for the web – 10th February;
Community building and web analytics – 11th February.

It is strongly recommended that delegates attend all three days in order to get the maximum benefit. Places are strictly limited on a first come first serve basis. To register please use the online form at

Date: 9th-11th February 2009

Location: Woburn House Conference Centre, 20 Tavistock Square, London, WC1H 9HQ


9th February 10.30 Registration – 11.00 start – 15.30 close
10th February 10.30 start – 15.30 close
11th February 10.30 start – 15.30 close

A buffet lunch and light refreshments will be provided over the three days.


The organisers have negotiated a preferential room rate of £130 instead of the usual £250 per night (room only) for superior rooms at the Novotel – Euston (Four Star) (see attachment for hotel information). Executive rooms are on the higher floors of the hotel with a King sized bed and Wi-Fi Internet access. Executive rooms are also available at £30 per night supplement.

If you wish to take advantage of this special reduced rate please indicate this on your online registration, which must reach us by 12:30pm, Monday 12th January.

Please note that the hotel will contact you after this date to take full amount of stay – i.e. payable in advance (at booking time) by credit card, the full deposit is not refundable even if the booking is cancelled or modified. This will not be reimbursed by the Strategic Content Alliance or the Canadian Heritage Information Network. You are, of course, at liberty to stay at any hotel in London.

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