Publicity and promotion

How publishers market resources – State Papers Online

The publishers Cengage have just release a new digital resource, State Papers Online, 1509-1714, drawn from various archival sources related to the government of Britain in the early modern periods.


What’s interesting is to see how they have marketed the resources via additional information on the resource homepage –

Included are 10 essays from leading scholars, an essay from History Today (a good dissemination channel), details of conferences they will be attending and a clear indication of the content and functionality of the resource. The members of the Advisory Board are also clearly declared.

Not every digital resource should be following this formula, but it does provide some helpful ideas for how to get through to your bread-and-butter academics who will be coming across the resource for the first time

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