One of the key ways of getting exposure to your website is by ensuring that search engines such as Google have successfully harvested your content, and added information on your site to their indices.
Whilst some of the tasks that facilitate this can be quite tricky, it is surprising that many digital projects still fail to take advantage of many simple ways in which ‘search engine optimisation’ can take place.
The Strategic Content Alliance therefore commissioned a Canadian team to come up with some recommendations for implementing search engine optimisation, and I would urge any digitial project to look through it, and think about implementing the suggested guidance.
The pdf is available to download from
https://sca.jiscinvolve.org/files/2010/01/sca_chin_seo_report_v1-02.pdf